Paul Jason Hurtado (b. 1978), Owner, Founder, and Creative Director, was born in Manhattan and raised in the Bronx. He graduated from DeWitt Clinton High School.

Growing up in his early teens, he started seeing colors differently within graffiti, sculptures, and landscapes in New York and he grew fond of artwork hanging in his uncle’s residence in New Jersey.

Being self-taught in web designing in early 2000 he founded, designed, and published three online publications.

While designing the colorful websites he started realizing the art in the subjects.

Now in mid-2023, he taught himself to paint on canvas and design sculptures. He became an enthusiast of artists' work worldwide.